It has been an exciting season of 10/10 drama. From moments that have had us laughing to new strategies that we cannot help but applaud, the housemates are indeed living up to the year's theme.
But if you’re yet to join the 24/7 watchers on Showmax, here are five reasons why you should be glued to your screens.
- Romance, Ships, and Premium Breakfast
If you thought love in previous seasons were messy, S10 said, 'hold my beer.' From Isabella and Kayikunmi’s situationship to Dede’s love triangle with her ‘fishes’ – Kola, Jason Jae and Koyin – and then a spin-off from that to another love triangle between Jason Jae, Koyin and Sultana.
The ships are so entangled you might need a spreadsheet to understand it all. And then there’s Gigi, still mourning Victory, who has had her in tears for almost three weeks.
In this house, the lovers are having a hard time!
- Premium Chaos
We all love drama, especially when we’re sitting pretty, watching someone else unravel. BBNaija S10 has been delivering egos the size of high-rises, misunderstandings born of vibes, and a house where tension is basically another housemate.
Plus, in a world where there are no phones, drama is inevitable; that's inclusive of the overanalysing of other people’s behaviours unique to housemates like Sultana and Rooboy and the instigators like Kuture, who relay every piece of information to spark tension.
This season, the drama is unlimited.
- The Truth Game
Courtesy of Dede, the housemates now have a game where they sit at a roundtable and air out their private conversations like no man’s business. Characterised by immense chaos, it really does Ebuka’s job before the eviction night starts, and one day, violence might just ensue as a result.
The last time, Victory was a victim. From Sultana airing out his intentions towards her despite his supposed ‘relationship’ with her friend to Bright putting him on the hot seat after he aired out their personal conversation about KayiKunmi, the game is already a recipe for disaster.
It’s part therapy, part trial by fire, and 100% chaos. But we love it.
- The Parties
Thursday and Saturday night parties are less about the music (which always slaps) and more about the alcohol-induced drama afterwards.
It's like clockwork. Someone always cries, there’s always a screaming match, someone always overshares, and somehow it’s always worth our late-night watches.
- Style
While the housemates serve weekly style moments, it’s Ebuka Obi-Uchendu, BBNaija’s host, who continues to set the standard.
Since the season premiered, his live eviction looks have gone beyond fashion—they’re walking history lessons. Each week, Ebuka has reimagined outfits that pay homage to cultural icons and pivotal moments in Nigerian history. From his stylish nod to Chief Festus Okotie-Eboh, Nigeria’s first Minister of Finance, to his recent tribute to global icon, activist, and Afrobeat pioneer Fela Anikulapo Kuti, every recreation has been a tasteful approach to appreciating the iconic moments that have shaped our identity.
It’s a brilliant, intentional approach that invites viewers to rediscover these figures through a contemporary lens, while spotlighting the creativity and craftsmanship of African designers.
Stream the drama 24/7 on Showmax.
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