The countdown is on as the continent turns its eyes to Lagos for the grand finale of Africa’s biggest celebration of film and television, the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA), taking place this Saturday, 10 May 2025.
Organised by Africa Magic in association with MultiChoice, the AMVCAs have grown to become the continent’s most prestigious platform for recognising excellence in African film, television, and digital content. This year’s event is a four-day cultural and industry showcase that began on Wednesday, 7 May 2025, and continues to build momentum toward the main awards night.
The festivities kicked off with Icons Night, a stylish tribute to industry legends whose contributions have shaped Africa’s creative landscape. On Thursday, Young Filmmakers Day puts the spotlight on the next generation of storytellers with an exclusive AMVCA Masterclass on “Sound in Filmmaking,” led by acclaimed sound engineer and producer Shawn Butler.
Today, Friday, 9 May, all roads lead to the highly anticipated Cultural Night, a vibrant celebration of African fashion, food, music, and artistic expression. It’s a stunning showcase of the continent’s heritage and a proud nod to the cultural identity at the heart of African storytelling. Guests can look forward to a live performance by Segun Johnson, known for his high-energy live band sets, as well as appearances from notable personalities.
The festivities come to a grand close on Saturday, 10 May, with the main awards ceremony, a star-studded night of red carpet glam, electrifying performances, and the announcement of winners across 27 award categories, including Best Movie, Best Actor and Actress, Best Director, and more. The ceremony will be hosted by the ever-charismatic IK Osakioduwa, with musical performances from Johnny Drille, Fido, Kumie, and a special dance act by The Dreamcatchers.
Dr. Busola Tejumola, Executive Head of Content and West Africa Channels at MultiChoice, shares her excitement:
“This year, we’re celebrating not just creative excellence, but the cultural richness and resilience of the African film and television industry. From the fashion to the music and the stories themselves, the AMVCAs are a powerful reflection of our identity and our evolution as storytellers.”
The red carpet begins at 4:00 PM WAT, followed by the main show at 7:00 PM WAT, and will air live on all Africa Magic channels on DStv and GOtv, Pearl Magic, Mzansi Magic, and Akwaaba Magic.
Audiences across Africa and the diaspora are invited to tune in and join the celebration using #AMVCA11 on social media.
The 11th AMVCAs is proudly supported by headline sponsor Amstel Malta, tactical sponsor Onga, and partners including Martell, MTN, Nivea, Indomie, Lush Hair, Verve, Quickteller, Goldberg, Arla, and Desperados.
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